Adjusted EBITDA of Wirtualna Polska Holding S.A. in the second quarter of 2022 exceeded PLN 93 million. That’s 21% above the result posted in the corresponding period of the year before. In H1 2022, adjusted EBITDA exceeded PLN 165 million, and revenues approached PLN 480 million, having increased by 21%. Wirtualna Polska is also intensively developing its brokerage activities in the advertising market, through the WPartner platform.
The second quarter, as well as the entire first half of 2022, continue the upward trend in Wirtualna Polska Holding S.A.'s results. Combined sales revenues in the online and TV segments in Q2 2022 were PLN 267 million, net profit was PLN 47.5 million, and adjusted EBITDA was PLN 93 million, an increase of 21%. The company closed H1 2022 with a net profit of almost PLN 93 million, up by almost a third compared to 2021. Net profit for the last 12 months, in turn, is PLN 210 million, the highest in the company's history.
"The advertising market continued to be strong in the second quarter, despite the anxiety that surrounds us, and Wirtualna Polska Holding maintained above-market-average growth. These good results would not have been possible without the special effort and commitment of our employees, because, after all, it is not fixed assets that our business stands on. We are also pleased with the results in the area of tourism, both foreign and domestic, which almost doubled after the pandemic," says Jacek Świderski, CEO of Wirtualna Polska Holding S.A.
A new and still developing advertising brokerage service is WPartner. It is a SSP (Supply-Side Platform), which allows other publishers to effectively monetize their own advertising space thanks to WP's unique, proprietary technology based on the programmatic model and demand from e-commerce companies that are WP’s clients. The solution enables publishers to select the optimal offer in real time, without having to integrate systems with multiple external partners. First half closed with a nearly threefold increase in WPartner's 2021 revenues.
Profit and loss account highlights
