Who we are
Wirtualna Polska is a capital group headed by Wirtualna Polska Holding SA with its registered office in Warsaw, Poland, at Żwirki i Wigury street 16. Our Group operates in Poland and also across the Central and Eastern Europe, i.e. in countries such as Hungary, Czech Republic, as well as Romania, Croatia, Germany and Lithuania
What we do
Our e-commerce, advertising and media activities share the same crucial trait, i.e. modern technologies. We strive to remain the first-choice partner. Our services, platforms and systems are prepared based on modern solutions that allow us to precisely target individual groups of users.
We broadcast WP TV (Telewizja WP), accessible as a terrestrial tv on multiplex 8 (MUX8), via satellite platforms, leading cable television providers and through our own Pilot WP service that allows to receive traditional television in an online format.
This is not all, as we also facilitate communication e.g. by providing an e-mail service (WP Poczta and o2) used by over 10 million people every month.
Find out more on WP Media on a dedicated website media.wp.pl
The WP team was also the pioneer in implementing the DAI (Dynamic Ad Insertion) format. Accompanied by the marketing automation technology developed by WP, it helps create additional reach and ensures smoother ad personalization, both for display and video spots.