Who we are
Wirtualna Polska is a capital group headed by Wirtualna Polska Holding SA with its registered office in Warsaw, Poland, at Żwirki i Wigury street 16. Our Group operates in Poland. We create innovative workplace environments in many locations across Poland.
What we do
Our e-commerce, advertising and media activities share the same crucial trait, i.e. modern technologies. We strive to remain the first-choice partner of Poles. Our services, platforms and systems are prepared based on modern solutions that allow us to precisely target individual groups of users.
Interior decor and house design
The automotive sector
We broadcast WP TV (Telewizja WP), accessible as a terrestrial tv on multiplex 8 (MUX8), via satellite platforms, leading cable television providers and through our own WP Pilot service that allows to receive traditional television in an online format. Our users can also listen to the most popular Polish online radio OpenFM. This is not all, as we also facilitate communication e.g. by providing an e-mail service (WP Poczta and o2) used by over 10 million people every month.
Find out more on WP Media on a dedicated website media.wp.pl
As the first player in Poland, WP implemented the #PłaćZaWidzialne (#PayForTheViewable) for display campaigns, replacing standard CPM pricing with the far more efficient vCPM model (cost per viewed mile). As part of another pricing model, #PłaćZaObejrzane (#PayForTheViewed), it was also the first market participant to introduce a 3x100 offer. Under this new, qualitative pricing model, the rates depend most of all on the spot length.
The WP team was also the pioneer in implementing the DAI (Dynamic Ad Insertion) format. Accompanied by the marketing automation technology developed by WP, it helps create additional reach and ensures smoother ad personalization, both for display and video spots.