The three pillars of our Sustainable Development Strategy

Positive impact on climate and environment
Independence, journalistic ethics, network security
Highest standards of management and supervision
We are aware of the enormous environmental, social and corporate governance challenges.
We know the impact we have on the environment and the impact the environment has on us. We have ambitious targets for the coming years regarding the share of green energy and the reduction of greenhouse gas emissions. Their implementation will ensure that running our business will be entirely „green“.
Independent journalism is the foundation of democracy. It should be based on the pillars of free and genuine public debate, full access to information and the fight against disinformation and its negative effects.

Independent media exercise a controlling function, guarding democracy and the rule of law.

As a company operating in the media and internet industry, we consider it our duty to contribute to the development of ethical business practices and do our part in creating, promoting and supporting stringent ethical standards.

Our mission is to provide millions of users with reliable information and sustainable online services and products.
ESG Strategy
The Sustainable Development Strategy for 2022-2025 with the implementation horizon up to 2030.
Integrated Report
The report on the activities of Wirtualna Polska Holding in 2022.
UN Sustainable Development Goals
The UN 2030 Agenda for Sustainable Development is the „signpost“ for any sustainability initiative.
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Our strategic objectives
By meeting the Sustainable Development Goals in our ESG Strategy, we become part of a global community of organizations that operate in a sustainable and responsible manner.
  • We will fight against digital exclusion
  • We will provide a work environment that respects equality and diversity
  • We will maintain good relationships with financial institutions
  • We will use only zero- and low-carbon energy sources
  • We will take care of our employees' well-being
  • We will provide competitive and developmental working conditions
  • We will ensure non-exclusionary language in our services
  • We will be a safe place online
  • We will increase the recovery rate of end-of-life IT hardware
  • We will raise consumer awareness by publishing climate change content in news services
  • We will make it easier for customers to access sustainable services and products
  • We will reduce greenhouse gas emissions
  • We will increase the energy efficiency of data centers and buildings
  • We will use only zero- and low-carbon energy sources
  • We will raise consumer awareness by publishing climate change content in news services
  • We will carry out activities that will result in a positive impact on biodiversity
  • We will ensure the highest standards of information integrity
Ethical action is the basis for us in all external and internal relationships.

In everything we do, we are guided by values and legal provisions. We make sure that our actions are good for us as people, a company and society.

The Code of Ethics is our most important guide.
This is a guide to the rules applicable in the organization. It is intended to guide the course of action and help us conduct our business in an honest and transparent manner. We use it to provide perspective when we encounter difficult situations.
Diversity is our strength

We want to create and promote a diverse work environment. We are different, and we see this as a great value, on the basis of which we create our organizational culture. Equal treatment and mutual respect are its pillars.

We cooperate and accept each other without regard to gender, race, national and ethnic origin, religion, belief, degree or type of disability, medical condition, age or gender identity, or anything else in which we may be different.

Diversity policy
The policy sets out the Company's rules of conduct for managing the risk of discrimination and respecting diversity. It takes into account the rules in place in WP and applies to all employees.
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How do we support diversity?
We are a signatory of:

Our actions

Wirtualna Polska has another photovoltaic farm

Wirtualna Polska invests in another photovoltaic farm in Lower Silesia It has the capacity of 1.85 megawatts. Green electricity generated from actual own production already ...

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Another forest from Wirtualna Polska

Wirtualna Polska continues its cooperation with the Las Na Zawsze [Forest Forever] Foundation. This year, the company chose to take under its protection more than 1.5 hectares ...

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Wirtualna Polska has joined Diversity Charter signatories

At the beginning of this year, Wirtualna Polska adopted a Sustainable Development Strategy, one of the pillars of which is providing employees with development opportunities ...

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