Who we are
Wirtualna Polska is a tech holding.
Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.
WHAT WE DOTechnologies
We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.
Media
Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.
E-commerce
Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.
Advertising
We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.
Wirtualna Polska Holding
Every month we reach 20,6 million real users
Source: Mediapanel, December 2024
SHOW STATISTICSOur mission is to be a partner of the first choice who provides engaging information, entertainment and services and inspires in everyday decisions.
News
Henryka Bochniarz appointed Chairwoman of the Supervisory Board of Wirtualna Polska Holding S.A.
On June 24, the Supervisory Board of WP Holding appointed Henryka Bochniarz as Chairwoman of the Board. In the previous term, the position was held by Piotr Walter.
WP Holding develops its Tourism Segment Historic investment and solid 1st quarter performance
Wirtualna Polska Holding S.A. recorded sales revenue of nearly PLN 372 million in Q1 2025. This signifies an increase of more than PLN 22 million, or over 6% yoy. The key ...
WP Holding completes acquisition of Invia Group
WP Holding has finalized the acquisition of 100% of shares in Invia Group SE, a leading European tourism group. As a result of this integration, WP will manage a broad ...
Appealing figures of Wirtualna Polska
We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all our users. Below you may find selected statistics from the study: Mediapanel, December 2024.
More statisticsReal users
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