Who we are
Wirtualna Polska is a tech holding.
Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.WHAT WE DO
We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.
Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.
Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.
We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.
Wirtualna Polska Holding
Every month we reach 23,1 million real users
Source: Mediapanel, March 2023SHOW STATISTICS
Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.
Grupa WP delivers strong revenue growth
In the first quarter of 2023, Wirtualna Polska Holding S.A. increased its revenues by nearly 47% relative to 2022. The company has invested in the Samito system, which ...
Grupa WP invests in Samito marketing technology
Wirtualna Polska is expanding the capabilities of its WP Ads platform. The company has purchased the Samito system, which provides marketing automation solutions for online ...
With investments driving growth, Grupa WP posts record revenues – summary of the year 2022
In 2022, Wirtualna Polska Holding S.A. earned sales revenues exceeding PLN 1 billion. This signifies an increase of almost 24% compared to 2021. Adjusted EBITDA was up ...
Appealing figures of Wirtualna Polska
We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, March 2023.More statistics