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Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.



We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 21,3 million real users

Source: Mediapanel, March 2024


Our mission is to be a partner of the first choice who provides engaging information, entertainment and services and inspires in everyday decisions.


WP Group expands operations in Central and Eastern Europe

Szallas Group, part of Wirtualna Polska Holding, is buying an 80% stake in Romanian company Creative Eye SRL, which operates travel platform With ...

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Tourism Segment Drives WP Holding’s Revenue

In the first quarter of 2024, Wirtualna Polska Holding S.A. grew its revenue by nearly 13% versus 2023. Net profit surpassed PLN 19 million following nearly 17% growth ...

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Dynamic revenue growth and innovative products on the technology and advertising market - Grupa WP summarizes 2023

In 2023, Wirtualna Polska Holding S.A. posted sales revenues exceeding PLN 1,436 million. This represents an increase of 33% compared to 2022. Adjusted EBITDA increased ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all our users. Below you may find selected statistics from the study: Mediapanel, March 2024.

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Real users


Time (h)


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