The future is online.

Let’s shape it together!

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.

What we do


We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 21,6 million real users

Source: Mediapanel, June 2021


Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.


Wirtualna Polska acquires a second photovoltaic farm for PLN 12.4 million

Having launched its first test photovoltaic farm for a server-hosting facility in April, Wirtualna Polska is acquiring a large 3-megawatt solar farm in Lower Silesia. Green ...

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Wirtualna Polska’s record-breaking EBITDA in Q1 2021

Wirtualna Polska Holding S.A. recorded a nearly 50 percent increase in EBITDA profit in Q1 2021 relative to 2020 Also revenues increased dynamically. The results are higher than ...

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Profit growth in the online segment, Telewizja WP successful. Wirtualna Polska summarises 2020

Wirtualna Polska Holding S.A. recorded a net profit of over PLN 81 million in 2020. This means an increase of nearly 15% compared to 2019. Four years after its launch, Telewizja ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, June 2021.

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Real users


Time (h)


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