The future is online.

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.



We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 22,8 million real users

Source: Mediapanel, June 2023


Our mission is to be a partner of the first choice who provides engaging information, entertainment and services and inspires in everyday decisions.


Revenues up by 40% – Grupa WP’s performance in H1 2023

The consolidated sales revenues of the Wirtualna Polska Group in H1 2023 exceeded PLN 670 million. That is nearly 40% above the result posted in the corresponding period ...

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Grupa WP delivers strong revenue growth

In the first quarter of 2023, Wirtualna Polska Holding S.A. increased its revenues by nearly 47% relative to 2022. The company has invested in the Samito system, which ...

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Grupa WP invests in Samito marketing technology

Wirtualna Polska is expanding the capabilities of its WP Ads platform. The company has purchased the Samito system, which provides marketing automation solutions for online ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all our users. Below you may find selected statistics from the study: Mediapanel, June 2023.

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Real users


Time (h)


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