The future is online.

Let’s shape it together!

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.

What we do


We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 21 million real users

Source: Mediapanel, August 2021


Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.


Wirtualna Polska doubled its profit in Q3

Wirtualna Polska Holding S.A. recorded a net profit of almost PLN 55 million in Q3 2021. This represents an increase of over 106% compared to the third quarter of last year. ...

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Wirtualna Polska doubles EBITDA profit

Adjusted EBITDA of Wirtualna Polska Holding S.A. in the second quarter of 2021 exceeded PLN 77 million. That’s 99% above the result posted in the corresponding period of the ...

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Piotr Walter elected as the Chairman of Wirtualna Polska’s Supervisory Board

The Supervisory Board of Wirtualna Polska Holding S.A. elected Piotr Walter as the Chairman of the Supervisory Board of the new term of office. Aleksander Wilewski was elected ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, August 2021.

More statistics

Real users


Time (h)


Page views