The future is online.

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.



We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 21,1 million real users

Source: Mediapanel, September 2023


Our mission is to be a partner of the first choice who provides engaging information, entertainment and services and inspires in everyday decisions.


Wirtualna Polska invests in Wirtualne Media

Wirtualna Polska, the largest publisher of web services in Poland, has finalized the acquisition of the Wirtualne Media portal. After the acquisition, the portal will continue ...

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Increase in revenues by 50% – WP Holding’s Q3 2023 performance

Wirtualna Polska Holding S.A.’s consolidated sales revenues in Q3 2023 exceeded PLN 405 million. That is nearly 50% above the result posted in the corresponding period ...

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WP invests in Legimi

WP Media S.A. has acquired a minority stake in Legimi S.A., a leader on the Polish e-book market. It paid PLN 5.3 million for a 12.5% stake in the company. Wirtualna Polska ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all our users. Below you may find selected statistics from the study: Mediapanel, September 2023.

More statistics

Real users


Time (h)


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