The future is online.

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.



We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 22,1 million real users

Source: Mediapanel, March 2022


Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.


Wirtualna Polska has joined Diversity Charters Signatory

At the beginning of this year, Wirtualna Polska adopted a Sustainable Development Strategy, one of the pillars of which is providing employees with development opportunities ...

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Wirtualna Polska’s higher revenues and profit in Q1 2022

In Q1 2022, Wirtualna Polska Holding S.A. increased its net profit by over 65% relative to 2021. WP Ads, a self-service tool for managing advertising campaigns on the advertising ...

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Financing of Wirtualna Polska’s investments linked to sustainable development goals

Wirtualna Polska Holding S.A. as the first Polish company operating in the media and technology area signed a financing agreement based on ESG goalsRead more

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, March 2022.

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Real users


Time (h)


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