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Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.

What we do


We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 21,7 million real users

Source: Mediapanel, January 2021


Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.


Changes in the structure of Wirtualna Polska Holding

As of January 2021, the new CEO of, the largest platform with the offering of tourist facilities in Poland, will be Tomasz Machała. Rafał Warecki serves now as the ...

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Wirtualna Polska records a higher net profit and EBITDA in Q3 2020

Wirtualna Polska Holding S.A. ended the third quarter of 2020 with a net profit of PLN 26.5 million. Compared to the same period last year, its EBITDA rate grew by over 9%. Such ...

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Wirtualna Polska Holding ends the first half of 2020 with a profit of over 15 million zlotys

Wirtualna Polska Holding S.A. has kept its leading position among Polish online publishers. In the first half-year of 2020, the company reported sales revenues in the rate of ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, January 2021.

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Real users


Time (h)


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