The future is online.

Who we are

Wirtualna Polska is a tech holding.

Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.



We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.


Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.


Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.


We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.

Wirtualna Polska Holding

Every month we reach 23,1 million real users

Source: Mediapanel, December 2022


Our mission is to be a partner of the first choice of Poles who provides engaging information, entertainment and services and inspires in everyday decisions.


Wirtualna Polska has another photovoltaic farm

Wirtualna Polska invests in another photovoltaic farm in Lower Silesia It has the capacity of 1.85 megawatts. Green electricity generated from actual own production already ...

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Record number of acquisitions, EBITDA 30% higher, Wirtualna Polska's Q3 2022 results

Wirtualna Polska Holding S.A.'s adjusted EBITDA in Q3 2022 was nearly PLN 96 million. That’s 30% above the result posted in the corresponding period of the year before. ...

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Wirtualna Polska acquires Mediapop

Wirtualna Polska purchased a 100% stake in Mediapop. The deal is worth at least PLN 28 million. Over the course of the last three months, Wirtualna Polska Holding has spent ...

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Appealing figures of Wirtualna Polska

We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all Poles and residents of our country. Below you may find selected statistics from the study: Mediapanel, December 2022.

More statistics

Real users


Time (h)


Page views