Who we are
Wirtualna Polska is a tech holding.
Our business activities include e-commerce, media and advertising. Our services and platforms are developed using innovative solutions that ensure precise targeting and expanding user groups.
WHAT WE DOTechnologies
We are the pioneers introducing high-tech solutions to the Polish market. Our platforms are matched to preferences and interests of our users. Our campaigns reach target groups with great precision.
Media
Every day, our platforms, TV and radio feature dozens new materials prepared by journalists. Our users receive information on current events, comments on latest developments and entertainment trivia.
E-commerce
Relevant shopping trends and recommendations. The segments we cooperate with include tourism, fashion, interior decor and house design, financial services and the automotive industry.
Advertising
We offer innovative advertising products, and we were first to introduce many of them on the Polish market. Our differentiators are a transparent pricing system, modern formats and delivery of extensive measurement metrics.
Wirtualna Polska Holding
Every month we reach 20,6 million real users
Source: Mediapanel, December 2024
SHOW STATISTICSOur mission is to be a partner of the first choice who provides engaging information, entertainment and services and inspires in everyday decisions.
News
WP Holding completes acquisition of Invia Group
WP Holding has finalized the acquisition of 100% of shares in Invia Group SE, a leading European tourism group. As a result of this integration, WP will manage a broad ...
Grupa WP’s revenues exceeded PLN 1.5 billion. Dynamic growth in tourism and AI investments
In 2024, Wirtualna Polska Holding S.A. posted sales revenues exceeding PLN 1,568 million. This represents an increase of 9% compared to 2023. Adjusted EBITDA increased ...
WP Group & Seznam.cz wins Criteo agreement to integrate universal identifier CEEId
Criteo, the commerce media company, has signed an agreement with WP Group to test CEEId. This universal identifier is meant to not only cover the Polish market, but also ...
Appealing figures of Wirtualna Polska
We are the leader on the Polish internet. Our content, services and solutions are developed to answer existing needs of all our users. Below you may find selected statistics from the study: Mediapanel, December 2024.
More statisticsReal users
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