Wirtualna Polska continues its strategy of strengthening its media business and developing e-commerce companies. The total sales revenues of Wirtualna Polska Holding S.A. in the online and TV segments increased year-on-year by 34%, reaching PLN 335 million. Operating profit rose by nearly one fifth, while net profit was PLN 22.8 million. In the first half of 2019, WP also posted good results of the advertising business.
– The advertising market results published recently in the AdEX report are satisfactory for us for two reasons. First of all, the Internet has finally overtaken the TV, and secondly, it was one more quarter when Wirtualna Polska grew faster than its global competitors – says Jacek Świderski, CEO of Wirtualna Polska Holding S.A.
The following table presents the main positions of the income statement for the period of 6 months ending 30 June
Wirtualna Polska is developing marketing automation and DAI (Dynamic Ad Insertion) technologies, which increase its capacity to develop reach and improve personalization of both display and video ads. DAI has been implemented in the WP Pilot service, for the time being in WP TV (“Telewizja WP”). According to the latest analyses, the vievability ratio of the ads displayed in this manner reaches as much as 93%.
Wirtualna Polska is a media and e-commerce holding group. It owns the WP horizontal portal and it also operates specialized topical websites such as money.pl, WP SportoweFakty and WP abcZdrowie. In the e-commerce sector, WP operates in the area of travel (among others wakacje.pl, nocowanie.pl, eholiday.pl), fashion (domodi.pl and allani.pl), interior design (homebook.pl), house design (extradom.pl), financial services (totalmoney.pl) and the automotive sector (superauto24.com). According to a Gemius/PBI survey, more than 20.9 million Poles used WP’s internet products in July 2019.