Wirtualna Polska Holding S.A. recorded sales revenue of nearly PLN 372 million in Q1 2025. This signifies an increase of more than PLN 22 million, or over 6% yoy. The key growth driver was the tourism segment, where the company finalized its record-breaking investment, i.e. the acquisition of the Invia Group.
Adjusted EBITDA was PLN 85.8 million, remaining at the level similar to last year’s results. The Q1 net profit was PLN 12.4 million. The tourism segment generated revenues of PLN 147.8 million - nearly PLN 22 million more than in the corresponding period last year. The double-digit increase in revenues was also recorded in the consumer finance segment.
"Our first quarter results confirm that tourism offers the greatest growth potential. We completed the Invia Group acquisition last month, though its full impact will take around 12 months to materialize. We are now focused on integrating teams, technologies and operating models. Our goal remains the same: to build a European tourism group capable of competing effectively with global platforms. We are already active in 9 European markets, serving nearly 6 million travelers a year. In the advertising and subscription segment, we are entering the "retail media" space by expanding our successful WPartner network," says Jacek Świderski, CEO of Wirtualna Polska Holding S.A.
Wirtualna Polska expands its advertising offer and enters the Retail Media area.
WPartner for Retailers is a response to growing needs of advertisers who want to reach users with marketing messages wherever they make purchasing decisions. These new quality advertising spaces will be placed in online stores, buying platforms (marketplaces) and mobile apps. At the same time, sellers joining WPartner for Retailers expand their business model by adding revenues on advertising sales.
Retail Media is currently one of the fastest growing digital advertising segments. Through close combination with consumer activity, this market in Poland is projected to grow between 20 and 30% annually. Wirtualna Polska, which has its own Programmatic advertising platform, user behavior data and nearly 30 years of experience in monetizing advertising space, is naturally expanding its business with this segment.
"WPartner for Retailers builds on the foundations of WPartner, a proven broker network for publishers. We are now developing a new revenue stream for online stores, just as we have successfully generated advertising demand for publishers in Poland and internationally. By adding retail sites to our existing publisher network, brands gain the ability to effectively reach potential consumers in purchasing environments, while platforms and online stores will be able to monetize their space through WP’s advertising technology and demand," says Beata Tłuczkiewicz, Inventory Efficiency&Growth Director.
The new offering will be integrated with the existing advertising panel, WP Ads (self-serve), and supported by WP’s proprietary technology components. The WPartner network consists of more than 6 thousand websites and mobile applications across Europe, where WP’s technology enables the processing of more than 400 billion advertising queries per quarter.
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