Report 22/2022


Conclusion of an transaction regarding acquisition of shares in Mediapop Sp. z o.o.

Current Report No. 22/2022 dated November 7, 2022

Conclusion of an transaction regarding acquisition of shares in Mediapop Sp. z o.o.

Legal basis: Article 17 sec. 1 of MAR.

Content of the report:

The Management Board of Wirtualna Polska Holding S.A. ("Issuer" or "WPH") informs that he has received the notification on the conclusion on November 7, 2022 by Wirtualna Polska Media S.A. with its seat in Warsaw ("WPM") - a subsidiary of the Issuer - agreement for the sale of shares in Mediapop spółka z o.o. with its seat in Warsaw ("Mediapop"), on the basis of which WPM acquired from LKN Wealth Capital Investors Sp. z 0. o. 8,303 shares constituting in total 100% of the share capital of Mediapop and representing in total 100% of votes at the Shareholders' Meeting of Mediapop. ("Shares"), ("Transaction").

The sale price of the Shares is PLN 28 million and is payable on the date of the Agreement. Moreover, WPM is obliged to pay additional remuneration for the sale of the Shares in the maximum amount of PLN 9 million ("Earn-Out"), payable on the terms and under the circumstances specified in the Agreement.

The transaction was financed from WPM's own funds.

The remaining terms of the Transaction do not differ from other customary terms for this type of transaction.

Mediapop is a publisher of websites and social media profiles. Mediapop profiles in social media are followed by over 17 million users. The company also runs internet portals such as,, or, which reach over 12 million Poles (according to the Mediapanel survey for October 2022). Its adjusted revenues in the last 12 months ended in June 2022 amounted to PLN 6.8 million, and adjusted EBITDA amounted to PLN 3.1 million. This means 82% and 201% growth, respectively, compared to the same period a year earlier.

Legal basis: Art. Article 17 sec. 1 of European Parliament and Council Regulation No 596/2014 of 16 April 2014 on market abuse (Market Abuse Regulation) and repealing Directive 2003/6 / EC of the European Parliament and of the Council and Commission Directive 2003/124 / EC, 2003/125 / EC and 2004/72 / EC

Signatures of the representatives of the Company:

Jacek Świderski – President of the Management Board/CEO,

Elżbieta Bujniewicz – Belka – Member of the Management Board/CFO